With the hustle and bustle of life, it can be hard to help a nonprofit. Especially one more than five minutes down the street which isn’t easily accessible on your day off. For us, it is more like a 36 hour trek for a several day commitment. To give ya some suggestions which does not include a trip to Africa, we have compiled a list of 5 things you can do to help Ugandan Gold Coffee specifically or any nonprofit you feel called to lend a hand.
- Buy the product/service that is being offered.
For Ugandan Gold, that is our coffee. We donate our profits towards a well digging initiative in Uganda. We keep our coffee extremely affordable and delicious so the drink you have purchased is enjoyable. Do your research about other organizations. They have to be making money somehow, so find out what it is. If it is something you can incorporate into your everyday life (like coffee), start buying. Replace your usual choice (Starbucks, Dunkin’ Donuts, a store brand, etc.) with a product that has an impact.
- Engage on social media.
Nonprofit social media strategies are all about organic reach. Ugandan Gold Coffee tries to reach as many people as possible without spending money for advertising. We believe available money should go to Uganda instead of being spent on ads, therefore we depend on our followers to increase our range. We are not the only ones who think that way. If you appreciate the content a nonprofit is offering, then like, share, and comment. If you do not like what they are producing, speak up with your opinion. They will greatly appreciate the feedback!
- Talk it up.
Word-of-mouth is an extremely powerful technique that nonprofits and for-profit businesses rely on. Do you remember the last product you bought because someone else told you it was awesome? Yeah, it is pretty easy to recall! So if Ugandan Gold is your go-to morning drink, bring it up during small talk. It smells fantastic – when a coworker mentions the aroma, go into a speech about how your coffee is the best because it saves lives.
When we say “donate” we do not necessarily mean only money. Think about donating your time as well. The fruit of our labor is sweet, whether it be going on a mission trip or simply attending a fundraiser Ugandan Gold (or any nonprofit) puts on. It can even be as easy as writing a testimony to your favorite organization, letting them know why you love them. This will encourage them to do even more and to do it better.
This is absolutely, positively, the most important thing you can do for a nonprofit, and it can be done on your way to work, while you are on the treadmill, and right before you dig into dinner. Every prayer is greatly appreciated because the work nonprofits do is not easy. We wholeheartedly believe that the reason Ugandan Gold is still thriving is because we have the support of hundreds of brothers and sisters in Christ.
Giving to a nonprofit does not have to be complicated or a wallet breaker. Here at Ugandan Gold Coffee we appreciate any effort our customers put into our organization because it is not about the selling of coffee, it is about spreading the power of God– through clean water, through jobs, and through farming.
Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver. 2 Corinthians 9:7